Why small games belong in a feed
A run of a good small game lasts under a minute. So does a short video. The video industry spent a decade building the perfect container for that attention span: a full-screen vertical feed, one flick to the next thing, no menu between you and it.
Games never got that container. Small games live in app stores, behind download buttons, wrapped in splash screens and consent walls. The game takes forty seconds. Getting to it takes four minutes.
What we changed
Batata puts the game inside the card. When a card is on screen, the game is already running. Swiping to the next card is swiping to the next game. There is nothing to install and nothing to wait for, because the wait is what kills a forty-second game.
Every game on Batata is built in-house against one rule: a stranger must understand it in five seconds, with no instructions. If it needs a tutorial, it is not small enough yet.